YesGenie Rebranding
Brief: YesGenie is an online marketplace for daily use products. The organisation aims to capture the online market-space opportunity in the tier2 and 3 towns of India. Redesign the brand identity to match the quality and trust level with regards to various players in the online market place in India. Our approach: We took this opportunity to rebrand the identity of YesGenie in a quirky and relatable fashion. We used the element and concept of a genie to create an icon which could be used at various levels. We even derived a design pattern which was later used for creating custom packaging for the brand. The idea was simply to have a contemporary LOGO with not more than 2 colours and a modern font which is clear.