The Good Hygiene Co.
What is TGHC? A brand that creates personal hygiene products for everyone. What's special about TGHC? 1. Plant based products & products with natural ingredients. 2. Sustainability conscious brand. 3. Products curated by doctors. Brief: Create a relatable yet premium segment brand identity design, packaging design and social media strategy. Our approach: We created a minimal, contemporary and relatable brand identity design for TGHC. The was to make the brand voice bold yet approachable Even on social media, the creatives reflected knowledge based content yet they were absolutely relatable and sharable. The use of pop-media references also enabled us to increase our audience.