Taazapur Campaign! for Haraa

BRIEF: At Haraa, we use chemical-free methods to safely eliminate surface germs, pesticides and other toxins from the fruits and vegetables we offer. We locally source only the highest-grade fresh produce which we cool and thoroughly wash in Ozone enriched water, removing harmful chemical residue from the food your family eats. Additionally, we conduct a rigorous 11+ point quality check program, tailored to each individual fruit and vegetable to maintain taste, freshness & nutritional value. ASK: We need a promotional campaign to introduce this concept to the people of Ahmedabad, India. Our approach: In order to introduce the brand concept and USP of ozone washed vegetables and fruits, we personified the fruits and veggies into cartoon characters. The choice of this aesthetic made these veggie cartoons into loveable and cute characters that people would accept easily. We communicated all our USPs through comic series across city and social media.