'Sab Milkar Aarahe Hain' Campaign for Cheated Buyers
Brief: Cheated buyers is a company that consolidates complaints of various buyers against real estate builders who deliver late projects or projects with faulty configurations and systems. In order to create brand awareness, a youtube ad-campaign needs to be executed. Our Approach: The stereotypical image of a real estate builder in India is that of a rich, bold and masculine man who bullies subordinates. In order to generate curiosity about cheated buyers we decided to break this stereotypical image. We made the character of the real estate builder a fearful and flimsy guy who is scared of the mass-complaint. We showed the builder in regular everyday situations in a comical manner. This way, we were able to get the attention of the audience, introduce cheater buyers and make a lasting impact with humour.