Realistic Realtors Rebranding
Brief: Realistic Realtors, over a course of 3 decades has evolved to become India's largest commercial real estate advisory brand. The operations have evolved, the relationships have evolved and the image has evolved to become a more modern and contemporary version of itself. Redesign the brand identity of the brand while retaining the essence of it. Our approach: In our concept, we tried to retain the essence of the brand identity since it carries 3 decades of recognition power and added a minimalistic design approach to make it in terms with the contemporary nature of the business operations. We chose patterns that we derived from the font itself to add to the overall brand collaterals.