Big Bag Mall | Brand Identity Design | Mock Project
Brief: In order to create a unique visibility and recognition amongst the competing malls and commercial spaces, Big Bag Mall needs a new brand identity design that stands out and creates a BIG, BOLD and SOCIAL impression in the city. People should Identify Big Bag Mall as the best place to socialise and entertain themselves in a happening environment. Our Approach: In our approach, we focussed on creating a brand identity experience which is interactive and truly communicates the BIG, BOLD and SOCIAL vibe. The choice of "Yellow" as a stand-out element adds the happening and social vibe. The bold, thick font adds a lot to the strength of the LOGO. It reflects on the kind of space the mall has to offer i.e Big, open and happening.